Case Study:
ROI of an investigation successfully defended using Social Media and Open Source Investigations (Evaluation using costs associated to Social Media and Open Source Investigations Exclusively)
Type of Claim: Bodily Injury
Injury: Soft tissue injuries neck, shoulder, back, arms, chest, headaches, depression, concentration problems, memory issues.
Claimed Amount: $2,300,000.00
Claimant: 31 year-old female
Findings:
- Online Resume referencing employment as a Personal Support Worker.
- Secondary source of income through rental property.
- Online advertisement of a business and a second vocation.
- Registration of MyFitnessPal app.
- Facebook, Instagram, Threads, TikTok, Snapchat and YouTube profiles for business and second vocation including 117 Video).
- Personal social media profiles located on Facebook, Instagram, Pinterest, and VSCO.
- Google Reviews profile with multiple reviews of various restaurants and businesses.
ROI Evaluation:
- Cost of Investment: $5,000 (the cost to defend the claim)
- Gain from Investment: $2,300,000 (the value of the claim that was successfully defended)
Step 1: Calculate the Net Gain
Net Gain=Gain from Investment−Cost of Investment=$2,300,000−$5,000=$2,295,000
Step 2: Calculate the ROI
ROI=$2,295,000/$5,000=459
This means that for every dollar spent to investigate the claim, you effectively saved $459.
Step 3: Expressing ROI as a Percentage
To express the ROI as a percentage, multiply by 100:
ROI (%) = 459 × 100 = 45,900%
ROI: The ROI is 459 (or 45,900%), meaning that the $5,000 spent using Social Media and Open Source Investigations yielded a return of 459 times its value.